Toast the Trees

Crafting an innovative augmented reality mobile-first tool centered around the gamification of planting virtual trees was an exciting journey of creativity and technological ingenuity. During this project, I embarked on envisioning an immersive experience that seamlessly merges the digital and physical worlds.

I led the design team through extensive prototyping phases, ensuring a seamless and intuitive interface that prioritizes user engagement. Using the power of AR, we designed a captivating environment where users can plant and nurture their virtual trees, fostering a sense of accomplishment and environmental impact, aspects included,

• A full working prototype, considering the different user journeys that could be encountered in the experience.

• Micro animations, to introduce the game and congratulate planting a tree.

• Smooth interactions between the different states in the game